“Zealot: The Life and Times of Jesus of Nazareth” - is now a New York Times best seller. Love the example of the "hype curve" and its results. Not to mention the protection of tribal symbols that generates interest in a topic that did not exist before. It seems based on a fundamental communication model that attacks opposing ideas as threatening - this fits a tribalistic social model perfectly and if plotted on a "hype curve" seems to ride on a much bigger sine wave.
http://en.m.wikipedia.org/wiki/Zealot:_The_Life_and_Times_of_Jesus_of_Nazareth
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